Creative Brief: Señor Negro Cigars

BRAND STYLE GUIDE

Version 1.0 | 2026

01. THE BRAND

Who We Are

Señor Negro Cigars is dedicated to crafting premium, handpicked cigars with the finest quality tobacco, infused with love and inspired by the fruits of the Spirit. Born in the Dominican Republic, we represent a legacy of love, integrity, and spiritual reflection.

Our Motto

“Welcome to the Fire”

Symbolizing our role as an igniter of passion and dedication in men.

02. LOGO USAGE

1. The Complete Logo

Usage: Official documents, packaging, and the main website header.

Notes: This is the primary representation of the brand.

2. The Signature Logo

Usage: Merchandise (hats, shirts), email footers, and smaller spaces.

Notes: Use this when the full logo feels too heavy or detailed.

3. The Icon (Simple Head)

Usage: Social media profile pictures (Instagram/Facebook), favicons, and watermarks.

Notes: Best for small squares or circles.

03. COLOR PALETTE

Primary Colors

  • NEGRO (Black)
  • Hex: #000000
  • Use for: Logo, H1-H6 , high contrast elements.
  • CIGAR GOLD (Accent)
  • Hex: #C5A065
  • Use for: Headers, key phrases (like “Welcome to the Fire”), borders, and buttons.

Secondary Colors

  • BLANCO (White)
  • Hex: #FFFFFF
  • Use for: ALL backgrounds, clean space.
  • ASH GRAY (Text)
  • Hex: #333333
  • Use for: Body text on white backgrounds (softer than pure black).

04. TYPOGRAPHY

Primary Brand Font (Logo & Main Headers)

Font Family: Diplomata

Style: Regular / Decorative

Usage: “Senor Negro Cigars”, Distinctive headers requiring the “Old World” aesthetic.

Note: This is a unique display font; use sparingly for maximum impact.

Secondary Brand Font (Mottos & Subheaders)

Font Family: Oswald

Style: Bold, Condensed, Uppercase

Usage: “WELCOME TO THE FIRE”, “BORN IN REP. DOM.”, Navigation menus.

Note: Excellent for punchy, modern statements that contrast with the decorative primary font.

Body Copy

Recommended Google Font: Roboto or Open Sans

Style: Regular, clean, easy to read.

Usage: Mission statements, letters, website text, longer paragraphs.

05. PHOTOGRAPHY STYLE

The Aesthetic

Our imagery reflects the “Señor Negro” lifestyle: relaxed, contemplative, and masculine.

  • Black & White: The primary style is high-contrast Black & White.
  • Candid: Photos should feel unposed—capture the act of smoking, conversation, or reflection.
  • Textures: Focus on smoke, ash, leather, wood, and the Dominican landscape.